HOLD

Pin your thumb. Outlast the wave.

Download on the App Store

Coming soon · iOS 26+ · The intervention is free, forever

An urge is a wave. It rises, it peaks, and if you don't feed it, it passes. HOLD gives your hands something to do while it does.

How it works

Pin

A craving hits. Open HOLD, press your thumb to the screen, and keep it there.

Ride

The tide renders your grip as water. Haptics pace your breath as the urge crests and breaks.

Land

When the wave passes, the app hands you your instead — the thing you chose to do with the next ten minutes.

Look back

The Shore keeps every ride as a pebble. Patterns surface on the tide chart over weeks.

HOLD+

Monthly
$2.99
per month
7 days free
Yearly
$17.99
per year, about $1.50 a month
Lifetime
$49.99
once, yours for good

Rides are never paywalled. A person mid-urge at 2 a.m. never sees a price. HOLD+ adds unlimited categories, the tide chart, a weekly note on your patterns, and more. Your data export is free either way.

Support

Questions, trouble, or a thought to share — write to ankit@utenx.com. We read everything.